• SimplEye

    The Challenge

    To provide a sequential and memorisable interface to visually impaired users for easily using smartphone features.

    The Outcome

    A launcher app that can do all tasks of a smartphone using a gesture based interface.


    Echoing Green Fellow

    NCPEDP Universal Design Award

    NASSCOM Social Entrepreneur

    Manthan Award



    Intuitive Information Architecture

    SimplEye App works on a simple list-architecture model. It is easy to use and to memorise. All the features of similar priority are accessible within same list. As user goes deeper into a feature, i.e. an entry in a list, again the same pattern is followed. Also, all tasks have a linear and specific workflows with milestones. 

    This architecture is easily memorisable that provides very high affordance. Users are able to remember complete sequence of actions even before starting on a workflow.

    Simple Interactions

    Similar to the architecture, the interactions are minimal and consistent. It does not include any actions based on specific touch locations such as buttons, textfields, drop-downs etc. User can use whole app by using just two gestures: swipe and tap. And that too, anywhere on the screen. This interface also integrates phone orientation smartly: it shows content and lists in portrait mode and options/advanced features in landscape mode.

    Feedback is seamlessly integrated using sound, color contrast, vibration and orientation. 

    Powerful Features

    SimplEye being a launcher app, it served as home for all basic features of a smartphone along with access to other apps installed by the user.

    Default features includes phone calling, messaging, organiser, calendar, music, notes and maps. The UX model mentioned earlier was used to deliver all these features.